examples marketing game wheel spin and win

Gamification techniques can boost your conversion rate by as much as 700%.Should you set up a gamification marketing campaign?Ībsolutely. Something as simple as a spin-the-wheel popup is perfect for lead generation. You can enjoy these same benefits by adding a gamification popup to your online store. The end result? Their conversion rate soared to an impressive 12.43% and they collected more than 3,000 email subscribers. The company Babyberry created a spin-the-wheel promotion to motivate users to sign up for their newsletter.Ĭustomers could spin to win exciting prizes like discounts and free shipping. Here’s an example from one of our gamification case studies. Just how effective is using gamification in ecommerce to solve challenges with conversions? Gamification works well with Gen Z: Gamified marketing speaks to Gen Zers who grew up playing video games, appealing to their competitive spirit and desire for rewards.

Increased sales: Roughly 60% of customers said they’re more likely to buy from your brand if they have enjoyed your gamified content.For you, that means capturing a lead or sending the customer down the sales journey. Greater engagement: Customers naturally want to play your games to see what will happen.Gamified marketing comes with several benefits, including:

Examples marketing game wheel spin and win